Unknown brand Cheap televisions cost more in the long run

Purchasing a TV or any consumer electronic item is like purchasing a car. You have to be concerned about not only the purchase cost but also the ongoing repair costs and its life expectancy.

Major brand TVs from manufacturers such as Pioneer, Panasonic, Philips, Hitachi, LG, Samsung, JVC, Hitachi and Sharp always retail for more than secondary brands of TVs with unheard of brand badges on them. The unbranded cheap tvs from unknown manufacturers seem to be good value for money when compared to the known brands of televisions. The design and features may possibly make justifying the difference difficult.

Why are the known brands of televisions more expensive?

The known brands of TVs are more costly for the reason that the UK subsiduary of the manufacturers invest in advertising the brand which the unheard of cheap TV brands dont do. But are there any further reasons for the price disparity?

One obvious reason for the recognized brands being more pricey is that they have UK offices, warehouses and staff unlike the cheaper brand televisions that are imported straight into the UK by importers from in Eastern Europe and China and are delivered straight to the retailer.

Since the unknown secondary brands of cheap TVs are manufactured in unknown factories there is no incentive for them to invest in the reliability of the TVs for the reason that they dont have a brand reputation to look after. Ultimately if the televisions that they manufacture last on average 3 years or 6 years it isnt important to them because it is unlikely that you will knowingly buy a further Television that is manufactured in the same factory -there is no way identifying the factory that manufactured the unbranded cheap Television.

Moreover the quality control isnt as stringent which again means that the possibility of the cheaper televisions going faulty is increased. Therefore the out of box failure rate when new will be higher on cheap TVs than for branded televisions. Cheaper TVs will be more prone to fail within the first 12 months, and beyond, than the more expensive branded TV models.

Cheap televisions dont have the same quality of internal components and circuit design as those in the branded Televisions and as a result the chance of a cheap Television going faulty is greater. This is evident in reliability surveys that the consumer magazine Which has carried out where brands such as Panasonic and Sony consistently out perform other cheaper non brands.

It is more difficult to repair cheap TVs from unknown brands

Spare parts are not as readily accessible on cheap TV brands as they are for the main TV brands. This is often for the reason that there arent any parts kept in the UK by the manufacturer for the unbranded cheap TVs unlike the main brand TVs so it takes longer to obtain the parts.

Also it is more difficult to repair unknown cheaper brand televisions for the reason that they havent got the technical support in the UK that the main brands do. Consequently if an repair engineer struggles to carry out the repair he cant ask the manufacturer for assistance therefore it will be more likely that the Television cant be repaired. Throughout the first year this isnt a problem as the dealer that sold you the cheap television will have to repair it or replace it. Although after this period it means that it is more likely that you will have toreplace the cheaper unknown brand Television earlier than a main brand Television.

In situations where a TV has had a poor service history with repeated problems it isnt unknown for main brand Television manufacturers to replace the product up to 1 year outside of the original guarantee. This might also come about if the Television became un-repairable. This kind of support isnt available on the unbranded cheaper televisions.

Main brand televisions have superior picture and sound quality.

The main brand TV manufacturers invest in research and development to improve the performance of the televisions. Consequently the features, sound and picture quality will be superior to the unknown cheaper TV brands. Typically the cheaper unbranded televisions have poorer out of date components that stop them from performing as well as the branded TVs. This is evident if you compare them side by side and can be seen in the reviews in magazines such as What Video and What Hi-fi.

Conclusion

The main brand televisions are better supported, better designed and they boast more features and they perform better than the unbranded cheap TV brands. Once all of this is taken into consideration the main Television brands represent a cheaper alternative in the long run delivering more value and longer service than the unbranded cheap Television brands. Consequently make sure that when you purchase a TV that is from a manufacturer such as Pioneer, Sony, Philips, Toshiba, Panasonic, JVC or LGand you will get superior value in the long run.